Design Services for Brand Development
Designing the tools to help your business grow
Like chess pieces on a board, each of your marketing materials has specific strengths. But it is only when your pieces work in concert that their full strength is expressed.
All of my designs start with a blank piece of paper
To this end, I offer a comprehensive set of design services so we can create all the components you need to develop a successful brand. All of my designs are custom made for your project. I don't rely on templates or stock graphics for my designs.
How can you distinguish yourself from your competition by using the same generic designs that everyone else uses?
Branding Services
A standard branding package includes the following services, but the specifics of each component are tailored to your project:
Logo and Identity
- Your identity is the persona of your business which conveys the attitudes, values, and priorities of your business to the public. Your logo is the symbolic representation of your identity. It is the first impression you make on any potential client and thus one of the most important.
Stationery
- The basic elements of your business - such as business cards, letterhead, and envelopes - can all be utilized to promote your brand and create strong impression on clients. These are some of the most important components of your brand, whose value is often overlooked by many other companies.
Graphic Design
- Printed materials - like postcards, brochures, and flyers - are essential for promoting awareness to customers. With limited budgets, it is essential to create efficient and effective materials that will increase your visibility and customer attraction. Creative and well-designed materials can do just that.
Web Design
- Many times your website is the first contact a person will have with your company. Unlike other aspects of your brand, it is an interactive medium and must perform specific functions. If your website is not well-designed, visitors will quickly leave and search for another site.
Search Engine Optimization (SEO)
- What good is a website if no one can find it? With the constant influx of competing websites, SEO has never been more important. SEO utilizes techniques both in the coding and content of your website to help increase the ranking of your website in search engines.
Additional Services
Sometimes clients require additional services and web functionality to meet their project goals. I am able to assist with the following services:
- eCommerce
- Copywriting
- Blog Integration
- Pay-Per-Click Campaigns
- Craigslist Ads
- YouTube Integration
Let's Get Started
A comprehensive approach toward your business materials and brand ensures a consistent message and strong impression on your customers.
The best way to understand how branding can work for your business is to meet and discuss your project in more detail. I offer free consultations for businesses and can travel to most places in and around Madison.